LuCinda Vacura

Vice President, Business Development & Marketing
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“Bold, transformational change requires bold, transformational action. Together, we can accomplish more than we ever could alone.”

LuCinda Vacura leads the firm’s marketing, branding, sales and business development efforts. She oversees a firm-wide strategic marketing plan that identifies and engages key audiences and builds long-term partnerships.

LuCinda has devoted her career to the social sector. Prior to Alford Group, she was the Midwest Campaign Manager for the Union of Concerned Scientists where she helped found and launch the organization’s Midwest office. Preceding that role, LuCinda led advocacy and communication efforts with Environment America where she met with hundreds of legislators, including members of the White House staff, on the issues of clean water, clean air and climate change.

LuCinda currently sits on the board of Wisconsin Environment Research & Policy Center and serves on the communications leadership committee with Conscious Capitalism Chicago.

Fun Fact: LuCinda ran the Chicago Marathon to raise money for the nonprofit Back on My Feet and has completed five half marathons.


  • M.S. Integrated Marketing Communications, Medill, Northwestern University
  • B.A. Public Relations and Business Administration, University of Wisconsin-Eau Claire