AFP Advancement Northwest Forum on Strategic Fundraising 2019

June 6-7, 2019 | Meydenbauer Convention Center | Bellevue, WA


Question of the Day! Alford Group Booth

Each day of the conference, we posed a key question to the audience at our booth. Meant to get your gears turning, there was no right or wrong answer. Fundraising leaders from around the region stopped by to cast their vote for: “Restricted or Unrestricted?” and “Stories or stats?” At the end of the conference, we tallied the votes, compiled all of your comments, and are sharing it here with you!

Download: Question of the Day Results


The Future of Philanthropy: The Intersection of race, gender and giving

Thursday, June 6, 2019 | 11:00 a.m. – 12:15 p.m.

The demographics of our nation are becoming more and more diverse. As a sector, we must crack the code to diversifying the philanthropic donor base. The IUPUI Lilly Family School of Philanthropy released a new report called Women Give 2019: Gender and Giving Across Communities of Color. This study examines the giving patterns, priorities, and attitudes of America’s wealthiest households and, in particular, explores the intersection of race, gender and giving. Brenda B. Asare  walked us through the latest findings from the report and our expert panelists discussed what it means for the future of philanthropy.


  • Brenda B. Asare, President and CEO, Alford Group


  • Lilliane Ballesteros, Interim Executive Director, Latino Community Fund
  • Janelle Choi, Program Officer, Marguerite Casey Foundation
  • Stephanie Ellis-Smith, Founder & Principal, Phila Engaged Giving

Download the presentation slides: WomenGive2019AFPNorthwest_Final

Alford Group is Inducted into the AFP President’s Circle

Alford Group was inducted into the AFP Advancement Northwest President’s Circle at this year’s conference. We are so proud to have supported the chapter every year since 2006 (13 years) and look forward to continuing to work together in the future!


Watch Karen Rotko-Wynn’s acceptance speech