Forum on Strategic Fundraising
Seattle | June 15-16, 2017
Alford Group attended the Association of Fundraising Professionals (AFP) 2017 Forum on Strategic Fundraising in Seattle. The following staff members attended:
- Karen Rotko-Wynn, CFRE, Executive Vice President, West Division Manager
- Sharon Tiknis, Executive Vice President, East Division Manager
- Laura Edman, CFRE, Vice President
- Wendy Hatch, CFRE, Vice President
- Amy Stone, MA, MBA, Consultant
- LuCinda Hohmann, Business Development Manager
Diversity = POWER
Thanks for stopping by our booth!
We collected thoughts and ideas on how to diversify your board, donors, and fundraising methods.
Download the results here:
Partner Like You Mean It: Creating Lasting Relationships with Corporations
Presenter: Sharon Tiknis, Executive Vice President Friday, June 16, 2017 10:00 AM – 11:00 AM
Many organizations are scrambling to figure out an effective corporate partnership strategy to not only bring in corporate dollars, but create impact through a mutually beneficial long-term relationship with targeted corporations. In this session, Executive Vice President Sharon Tiknis will draw on Alford Group’s experience in working with non-profits and corporations to design strong and lasting partnerships. Participants will explore the various assets that their organizations have to offer corporations and what corporations want to achieve from a partnership. From using gala events more strategically to collaborating on large-scale social innovation projects, this session will be full of practical ideas nonprofit organizations of all types and sizes can use as a springboard to strengthen the social and business impact of corporate relationships.
Download the presentation: Tiknis_Partner Like You Mean It_6.12.17
Preparing for and Conducting a Major Gift Campaign
Presenters: Karen Rotko-Wynn, CFRE, Alford Group and Ginny Harding-Davis, Chief Advancement Officer, Community Foundation of Western Nevada Friday, June 16, 2017 1:45 PM – 2:45 PM
There is a certain “flow” to any successful campaign. The success or failure of any campaign depends on the management of that “flow” – and effective management means understanding the important elements and milestones that define success. Through a presentation and discussion, attendees will learn about what has made past campaigns successful, and what they can do to ensure success in their campaign. The presentation will cover crucial aspects of the internal and external environment to evaluate before embarking on a campaign, the various phases of a potential campaign, the roles and responsibilities of those involved with the campaign and the organization or community, and the possible difficulties or hurdles that will be needed to be overcome before and during the campaign to ensure desired outcomes. Attendees will take away best practices, tools, and points to consider in taking on a campaign, as well as the benefits of conducting a campaign with a managed “flow.”