Arizona AFP State Conference

Flagstaff, AZ | July 19-20, 2018

Preparing and Conducting a Major Campaign

Thursday, July 19th 3:45-5:00 pm

Presenter: Mary Kaufman-Cranney, CFRE, Alford Group


  • Aaron Peace, President, Dignity Health Foundation-East Valley
  • Susan Waschler, Chief Development Officer, Valley of the Sun YMCA
  • Will Mandeville, Director of Development, The Nature Conservancy-Arizona

What are the key elements to a successful campaign? The success or failure of any campaign depends on the management of each step in the process – and effective management means understanding the steps, key elements, and milestones that define success. Through a presentation by Mary Kaufman-Cranney, CFRE and campaign consultant and discussion with a panel of experienced development officers, attendees learned about what has made past campaigns successful, and what they can do to ensure success in their campaign. The presentation covered crucial aspects of the internal and external environment to evaluate before embarking on a campaign, the various phases of a potential campaign, the roles and responsibilities of those involved with the campaign and the organization or community, and the possible difficulties or hurdles that will need to be overcome before and during the campaign to ensure desired outcomes. Attendees took away best practices, tools, and points to consider in taking on a campaign.

Boards: A Partnership With A Difference

Friday, July 20th 8:30-9:45 am

Presenter: Mary Kaufman-Cranney, CFRE, Alford Group

The right board members with the right motivation and participation in philanthropy makes or breaks your organization. So, how can you influence board development and engagement? Mary and Connie shared tips and tools of 30+ years of working with boards in human services, the arts and conservation to maximize trustee philanthropic engagement. They involved the audience to discuss key obstacles and issues to working with boards and the solutions they implemented to resolve them. Participants left with a tip sheet and concrete ideas on how to create a board that is inspired to raise money for their mission.

Contact Mary Kaufman-Cranney for more information!