Marketing Associate

Full Time Position in the Chicago, IL Region

POSITION DESCRIPTION

Position Purpose

This position supports the consultancy’s business development and marketing efforts by leading consumer-centric strategies and activities. This position will be responsible for graphic design, content marketing, digital analytics and product marketing. Responsibilities will also include assisting with sales activity and tracking/reporting.

Position Responsibilities and Expectations

Graphic Design

  • Design infographics, sales materials, marketing collateral, website content, advertisements, social media content and more.
  • Write and edit copy for various marketing channels.
  • Create and alter images for client materials, business proposals and marketing materials.
  • Create and edit video content.
  • Adhere to all brand guidelines and provide editing and design support for all branding across our consultancy.

Content Marketing

  • Manage Alford Group’s social media accounts. Create and implement a social media content strategy.
  • Regularly refresh web content and optimize web pages for search engine optimization (SEO).
  • Bring thought leadership to our marketing strategy by identifying opportunities, conducting research, ghost-writing content for blogs, shaping presentations, etc.
  • Assist with all email marketing efforts, including A/B testing, list segmentation and campaigns.
  • Write and create content, such as client testimonials and client case studies.
  • Run Google and LinkedIn ads.
  • Assist in running Alford-branded webinars.
  • Assist in planning offline events and conference exhibitions.

Digital Marketing Analytics

  • Manage content analytics to inform Alford Group’s overarching marketing strategy.
  • Manage Google Analytics.
  • Review and report on website, social media, email marketing and advertising metrics.
  • Research and review search engine optimization (SEO) for Alford Group’s digital content. Lead activities to increase SEO across platforms and heighten brand awareness online.

Product Marketing

  • Assist in developing the packaging for new services and products.
  • Serve on committees to develop and test new services and products.
  • Create integrated marketing communication plans for new service and product launches and campaigns.
  • Lead the implementation of new service/product campaigns.

Business Development & Sales

  • Assist in sales activity on an as-needed basis. This may include assisting with business proposal submissions, updating CRM and creating reports.
  • Attend and participate in all sales meetings and huddles.
  • Collaborate with the sales team on lead generation and marketing activity follow up (webinar leads, conference leads, etc.)

Qualifications:

  • Bachelor’s degree or equivalent experience.
  • At least six years of professional experience, with at least two years in the nonprofit community, preferably with an emphasis on roles in graphic design, writing and/or marketing.
  • Excellent verbal and written communication skills.
  • High technical proficiency:
    • MS Office Suite including Word, Excel and PowerPoint required
    • Adobe Creative Suite including InDesign, PhotoShop and Illustrator required
    • Experience or ability to learn WordPress.
    • Video editing, such as Adobe Premier or similar expertise is preferred.
    • Experience with content management system (CMS) and/or customer relationship management (CRM) platforms a plus.
  • High attention to detail and excellent analytical, critical thinking and active listening skills
  • Proven proofreading abilities, project management and time management skills
  • Ability to take initiative, simultaneously coordinate multiple projects and manage deadlines
  • Ability to work collaboratively on a team and independently with minimal supervision at times
  • Ability to manage relationships, including client staff and high-level volunteers
  • Some travel may be required

Position Details

About Alford Group

Alford Group is a national, full service consultancy serving nonprofits in nearly every state in the country. Since our founding, we have partnered with over 3,000 nonprofits to accelerate their impact and advance social change.

Alford Group expects each employee to reflect and promote our vision, mission and values.

Vision: A world where possibilities are endless and reflect the best of who we are as humans.

Mission: We accelerate the nonprofit community’s impact and advance social change.

We Value:

  • Honest Partnerships
  • Equity-Centered Practices
  • Continued Learning
  • Joyful Connections

All employees are expected to assist in fulfilling our firm-wide goals and innovation objectives, participate in meetings and contribute to the consultancy’s thought leadership.

Confidential Data

Our team members have access to sensitive, confidential information and are trusted to maintain these files and documents properly.

Physical Demands

The position requires sitting and working on a computer for long periods of time, as well as occasional lifting and carrying of presentation materials and supplies.

Work Environment

Inside average office environment. Average office noise levels. No personal protective equipment required. Currently, working in a virtual environment due to the Coronavirus pandemic.

Reports to

Senior Director, Business Development & Marketing

Compensation

This is a salaried position with a range of $55,000 to $65,000 based on experience.

Apply Here

  • Drop files here or
    Accepted file types: doc, docx, pdf, Max. file size: 10 MB, Max. files: 5.
      Maximum file size: 10 Mb
    • This field is for validation purposes and should be left unchanged.

    Integrating Diversity, Equity and Inclusion (DEI) Into Your Strategic Plan

    Wednesday, May 4, 2022 | AFP ICON Conference | Las Vegas | 8am – 9:15am

    To move the needle on DEI, organizations must do more than post a statement. Hear from Million Dollar Round Table Foundation, a global nonprofit that has stayed true to its DEI vision two years into its strategic plan. Learn to keep your plan fresh, meaningful and equity-forward.

    Presenters:

    • Alexis Cooke, Vice President, Client Service and Innovation, Alford Group
    • Michelle Bibbs, Senior Consultant, Alford Group
    • Michele Stauff, CFRE, Executive Director, Million Dollar Round Table Foundation

    DOWNLOAD THE PRESENTATION SLIDES: AlfordGroup_AFP ICON DEI Strategic Planning_May 4

    Equity-Centered Philanthropy: Reaching donors of color through data

    Tuesday, May 3, 2022 | AFP ICON Conference | Las Vegas | 10:15am – 11:30am

    It’s time our sector puts diversity, equity and inclusion first in our work in the field of philanthropy. But how? In this session, you will learn the importance of starting with your donor data. See how you can mine, screen, analyze and interpret donor data to help diversify your fundraising.

    Presenters:

    • Brenda B. Asare, President and CEO, Alford Group
    • Mary Hackett, Vice President, Alford Group
    • Jill Zimmerman, Chief Philanthropy Officer, Greater Chicago Food Depository

    DOWLOAD PRESENTATION SLIDES: Equity-Centered Philanthropy AFP Icon May 3

    Client Spotlight: LifeWire

    Groundbreaking ceremony for construction and renovations to begin May 2022

    LifeWire is a Washington-based nonprofit that provides compassionate services, safe housing and hope to domestic violence (DV) survivors, children and families in need. LifeWire is the largest DV housing provider in King County, providing emergency and relocation services for survivors and their children who would otherwise have to remain in an abusive home or become homeless. They are recognized nationally as a leader in providing innovative, survivor-driven, trauma-informed care. Domestic violence is a leading cause of homelessness for women and children in the nation. Continue reading “Client Spotlight: LifeWire”

    Effective Storytelling: 4 Tips to Best Engage Your Audience

    By Mariah Fosnight, CFRE, Consultant and Doug Wallack, Client Service Associate

    For over 40 years, Alford Group has tested the effectiveness of written material with a variety of stakeholders (donors, volunteers, partners, community leaders, foundation and corporate funders, etc.) for nonprofit organizations ranging in size, sector, lifecycle stage and geography.

    Over that time, we have identified aspects of effective storytelling that remain universally true. Below are four tips to keep in mind while crafting your prose.

    Continue reading “Effective Storytelling: 4 Tips to Best Engage Your Audience”

    Fundraising Data: 3 Secrets to Strong Reporting

    By Mary Hackett, Vice President

    Your fundraising reports should be purposeful and engage your audiences. The right reports can drive better fundraising results and deploy different audiences to act in different ways. Many of our clients come to us when they are at their wit’s end with their reporting. Here is what they say:

    • “I’m frustrated because my monthly fundraising reports take 5x longer than they should.”
    • “I want to produce the right reports, but my database doesn’t exactly export what we need so there’s a lot of manipulation in Excel.”
    • “I don’t have the right visuals that spur conversation or action.”
    • “I’ve been producing the same reports for years and hardly anyone looks at them anymore.”

    Continue reading “Fundraising Data: 3 Secrets to Strong Reporting”

    AFP Chicago Virtual Workshop: Building Resiliency, Recalibrating Mission, and Deepening Impact

    Virtual Workshop | Online | January 21, 2022 | 12:00-1:15 p.m. CST

    Building Resiliency, Recalibrating Mission, and Deepening Impact

    As nonprofit organizations continue to adapt to the profound effects of the COVID-19 pandemic, strategic planning, collaborative relationships with board members, and a strong path forward is essential. Our panel of esteemed CEOs described their leadership journeys, shared how they have navigated their organizations to solid ground during the pandemic, and reflected on what is ahead for our sector. Attendees came away from this program understanding leadership principles that leverage change to advance mission and empowered to contribute to an organizational culture that overcomes challenges and articulates a clear, bold vision for the future.

    Moderator:

    Brenda B. Asare, President & CEO, Alford Group

    Panelists:

    Greg Cameron, President and Chief Executive Officer, The Joffrey Ballet

    Jamal Malone, Chief Executive Officer, Ada S. McKinley Community Services

    Bela Moté, Chief Executive Officer, the Carole Robertson Center for Learning

    The Philanthropic Paradox in Donor Communication: Change is the only constant, with ONE big exception

    By JoAnn Yoshimoto (CFRE 2000-2021), Senior Consultant

    Digital versus print communication

    The explosion of online communications channels, expanding new technologies and a younger population is a reality to be reckoned with. Add to those trends the new and exciting fundraising results from online giving, and the projected $8.8 trillion transfer of wealth by 2027, and it’s easy to leap to the conclusion that the wave to catch and surf to the land of opportunity is digital. However, let’s look closely at compelling opportunities, documented results and stated donor preferences before we take the plunge.

    Continue reading “The Philanthropic Paradox in Donor Communication: Change is the only constant, with ONE big exception”

    5 trends to inform your 2022 fundraising campaign strategy

    By Mariah Fosnight, CFRE, Consultant

    Last year as the COVID-19 pandemic swept the globe and racial and social inequities were exacerbated and brought into the national spotlight, we nonprofit warriors “pivoted” and navigated “uncharted waters” during “unprecedented” times, while kindly asking our colleagues to “please unmute yourself.”

    Although I always jump at the chance to reference Friends – “PIVOT! PIVOT!” – I’m happy to say these overused words and phrases are mostly behind us, mostly. (Plus, there are less cringe-worthy and more productive ways to reference Friends. Read on and you’ll see.)

    Continue reading “5 trends to inform your 2022 fundraising campaign strategy”