3 Ways to Activate Allyship in Black History Month

By Brenda Asare, President & CEO

Black History Month is a time to celebrate the achievements and contributions of Black Americans. It’s a time to acknowledge and disrupt bias while fostering a more equitable and inclusive society. It is also an opportunity for individuals and organizations to reflect on their role in supporting the Black community and to become more active allies. This includes engaging donors of color and making meaningful investments in Black-led organizations and initiatives.

Why does philanthropy matter during Black History Month?

Philanthropy plays a pivotal role in supporting the Black community and advancing racial justice. It provides resources to the nonprofit community to fuel initiatives that are working to address systemic barriers facing the Black community such as poverty, health care and education. Philanthropy also helps to amplify Black voices and perspectives and to build a broader appreciation of the Black experience.

1. Engage donors of color.

To effectively engage donors of color, nonprofits must first understand the unique experiences and perspectives of these donors. This includes understanding their motivations for giving, their philanthropic values and the challenges they face as donors.

A major step in building trust with Black donors is to create a welcoming and inclusive environment and cultivate a culture where donors feel valued, heard and respected.  It also means being intentional and proactive with communication: reaching out to potential donors and providing opportunities for them to bond with your organization and other like-minded givers.

Another critical step is to provide numerous and meaningful avenues for donors to get involved and to make a difference.  It’s important to engage these donors in meaningful dialogue and invite them to share feedback on the organization’s work.  Engagement also means connecting donors directly to the organization: serving on committees and inviting them to observe team members in action.

Ultimately, meaningful and sustainable engagement of Black donors is built around trust. This trust is only achieved when an organization builds its cultural competency: showing up in places that matter, reading and listening to materials that provide insights into Black culture and activating relationships with high touch and consistent engagement.  As highlighted in recent research conducted by the Lilly Family School of Philanthropy and The Mays Family Institute on Diverse Philanthropy,  Blacks are not new to being generous and employ a broad range of funding vehicles to give back to their community as well as to others.

2. Invest in Black-led organizations and initiatives.

Another important aspect of philanthropy during Black History month is making meaningful investments in Black-led organizations. Research shows that Black-led organizations are 24% smaller in their revenue base compared to their white-led counterparts. Not to mention the same organizations have net-assets that are 74% smaller than those of their white-led counterparts. These organizations play a life-changing role in addressing issues facing the Black community and bring unique perspectives and solutions to the challenges that they face.

In their report on the Power of Black Social Innovation, Echoing Green highlights the possibilities of our collective future when we affirm and support the work of Black social innovators and leaders. This is especially true in the nonprofit world. When acting in allyship, consider prioritizing long-term funding and support to these Black-led organizations over reactionary giving.

Not sure where to begin? Here is a list of Black-led initiatives to consider investing in:

Black-led nonprofit organizations in Chicago

Association of Black Foundation Executives

Chicago African Americans in Philanthropy

Foundation for Black Philanthropy

3. Be an active ally.

Undergirding the intersection of Black History Month and Philanthropy is the role that non-Black people play in the continued oppression of Black communities both individually and systemically. One way this oppression can begin to dissolve is by defining and participating in active allyship.

Allyship is the intentional effort to work in solidarity and partnership with marginalized groups, challenging assumptions, attitudes and beliefs and bringing implicit bias to the forefront. Active allyship takes this to the next level. It acknowledges that we are each an enabler of inclusivity in every moment of our day. It recognizes that curiosity, self-education, and regular application are required to uphold our responsibilities to one another.

Alford Group offers an extensive DEI toolkit that provides techniques and resources for how to implement active allyship. Through all these methods and more, active allyship is a commitment to transforming the dominant narrative of whom we call a philanthropist and how we define philanthropy as a whole.

Learning is continuous.

Active allyship is a continuous process of learning and sharing that can be uncomfortable for some. However, for the world of philanthropy to truly overcome these biases, it is critical that we exercise these conversations and practices consistently, collectively, and expansively across identity groups.

Giving Back: The Soul of Philanthropy Reframed and Exhibited is one rich opportunity to learn more and support the reframing narratives around philanthropy. Since its beginning in 2015, the exhibition has captivated visitors across the country with its comprehensive, multimedia presentation of stories of centuries-old generosity among Americans of African descent. It currently runs from February through April 2023 at the Chicago Cultural Center. Visit their website for more information on panel discussions, and public forums accompanying the exhibition.

Below are additional resources to learn more about the history of Black philanthropy, and to plug into more dialogues about how to transform the narrative moving forward:

A Generosity of Spirit: The Legacy of Black Philanthropy

Engaging Donors of Color

Everyday Donors of Color: Diverse Philanthropy During Times of Change

Madam C.J. Walker: 3 Myths About Black Philanthropy Debunked

Let’s keep our commitment to advancing equity and inclusivity beyond Black History Month. Our collective lives depend on it.

The Case for Equity-Centered Philanthropy: How to Collect and Utilize Demographic Data

By Mary Hackett, Vice President

Fundraisers often don’t believe that they can have a significant impact on their organization’s journey toward diversity, equity and inclusion (DEI). Here’s the truth: development professionals play a critical role! You have a unique superpower that can play the role of disruptor: your donor data.

As connectors, spokespeople, and communicators, both internally and externally, you have a variety of impactful ways to further your organization’s DEI efforts through data.

What is Equity-Centered Philanthropy?

Before we dig in, let’s calibrate exactly what equity-centered philanthropy means. Alford Group defines it as intentional action toward changing structures, roles, processes, representation, and practices that perpetuate inequities in the nonprofit community and world at large

Every organization, including Alford Group, is on its own journey when it comes to the work of DEI. Many of our clients fall somewhere on the spectrum below.

How Data Informs Donor Engagement and Fuels Disruptive Change

One of the greatest tools that you have in your fundraising toolkit is the years of giving histories and donors that are in your fundraising database. It is important to understand how to use data to inform knowledge, strategy and intentional action in creating a set of practices for your organization. 

Having this data allows you to step into the critical role of a disruptor by:

  • Connecting and centering community voices
  • Deepening organizational cultural competencies to better understand donors’ motivations and practices
  • Ensuring an expanded, more inclusive definition of who is a philanthropist
  • Increasing and sustaining collaboration and trust with donors by offering different giving levels and ways to support and invest

Often, we are worried about putting “sensitive” information into our databases, but we have to collect data to measure where we are and where we want to go. I often hear, “we won’t track gender” or “we won’t track age” and “we won’t track religious affiliation.” The APRA Ethics and Compliance Committee on DEI Data Collection said it best:

“DEI data can be considered sensitive, due to histories of discrimination, persecution, and lack of access. DEI data represents how we determine who is seen and who is erased, who counts and who does not.”

How we collect DEI data reflects our organization’s values. Methods can either perpetuate inequity, bias, and harmful stereotypes. It stands to reason that this information enables greater inclusivity in our constituencies.

How to Collect Demographic Data

The best way to collect demographic data is to allow your constituents to self-identify. There are many ways to collect this type of data: surveys, event registrations, solicitation reply devices, online giving forms, and direct contact.

After I made a recent online donation, I was taken to this online survey. I took a screen-shot because it was such a great way to allow people to opt in and share how they’d like to be addressed.

You’ll see that every question allows people to type in a specific answer or prefer not to answer. After I filled out this survey, the organization captured that data and began addressing me as I had indicated that I’d like to be addressed.

When collecting demographic data:

  • Only collect data that has business use. Don’t collect more data than exactly what you plan to use.
  • Always include a free-form text box if none of the options you provide fit.
  • Provide self-disclosure on surveys, event registrations, profile updates through the portal and in discussions with gift officers.
  • Be transparent about why you’re collecting and tracking this data.

How to Use Demographic Data

As your collection of demographic data grows, you’ll begin to understand the composition of your donor pool. We urge clients to look at the following demographics to better understand their current pool. Once you have visibility, you can begin to implement strategies and tactics to further diversify. Consider the following:

  • Age
  • Ethnicity
  • Disability and impairment
  • Gender Identity
  • Level of Education

We specifically chose these five demographics because they encourage us to be inclusive with our communications. As you examine the makeup of your constituents, here are some best practices:

  1. Use strength-based language when speaking about clients served
  2. Record, store and use data in ways that are inclusive and reflect their choices
  3. Move from an “opt out” model of data usage to a “permission based” model
  4. Identify and test message resonance with donor segments
  5. Engage donors at all levels
  6. Personalize your communications and use real individuals by incorporating their voice

Demographic Data is key to an equitable future.

While it may not seem obvious at first, as development professionals, we play an important role in our organizations’ DEI journey. Data is empowering.

Our use and understanding of data can be a major influence on our organization’s ability to forge radically authentic relationships internally and externally with board, staff, partners and donors alike.

Data can help our teams build the confidence to establish the brace spaces required to recognize scarcity mindsets, white-centered norms and deficit-based communications.

By focusing our strategies and systems on our donors’ self-identification and visibility, we can make necessary changes to be a more inclusive, diverse, and equitable nonprofit community.

Update: AFP IDEA Women’s Impact Initiative

Alford Group is proud to sponsor the AFP IDEA Women’s Impact Initiative. Since its founding in 2018, the Initiative has conducted groundbreaking research on women’s issues in fundraising, created educational materials for charitable organizations and started a mentorship program that has guided and helped numerous women find their voice in the philanthropic profession.

So far this year, mentees in the mentorship program have each had an individual executive coaching session and have met with their mentors to develop both long- and short-term goals over the course of the program. Mentees have also been invited to attend virtual conferences, such as AFP ICON Virtual and a variety of educational sessions with complimentary registration. Since March of 2021, these educational sessions have focused on topics related to women’s issues in the philanthropic sector, encouraging women to build fulfilling and impactful careers. These session topics have included:

  • Finding Your Inner Mentor
  • Making Work-Life Balance Work for You
  • Women’s Guide to Personal Finance
  • Women of Color in Development and Fundraising
  • Imposter Syndrome

Upcoming sessions will include Mental Health and Resilience and a two-part workshop on Inclusive Leadership. Additionally, mentees have been encouraged to branch out and participate in other facets of AFP, creating upcoming content that centers their experience with the goal of helping others find their way.

From a mentee in the program:

“First of all, I think the level of interaction, programming reminders is just right! It did not feel over-curated or sterile, but authentic and warm. The sessions and webinars that I have participated in have been high quality and helpful. I love the focus on the some of the soft skills. I really appreciate the match-up with my mentor and for her time! I did not doubt that my mentor and I would get on great but at first was not sure what we might have in common – me from California and she from Ohio, she with the Girl Scouts and me with AARP Foundation! But the first time we met, little concerns were cast aside. I always look forward to our sessions – I appreciate that my mentor shares about her real life experiences and patiently listens to mine, and I really enjoy our shop talk! I feel very fortunate.”

For more information and news on the Women’s Impact Initiative, go to their website or take a look at the hashtag #WIILead on Twitter and Facebook.

For more content from AFP women leading the way, check out these blog posts:

From Charu Uppal, M.A., M.B.A., CFRE, mentee in the 2020 WII program: Equity in Development: Be Radically Intentional to Change the Lived Experiences of Diverse Fundraisers

 

 

From Danisha Bhaloo-Shivji, CFRE, member of AFP’s Women’s Impact Initiative committee: Fundraising as a Choice and Not an Accident

Madam C.J. Walker: 3 Myths About Black Philanthropy Debunked

Why Make Ripples if You Can Cause an Avalanche?

By JoAnn Yoshimoto, CFRE, Senior Consultant

In celebration of Black Philanthropy Month, we have an opportunity to look more closely at stories that illustrate the depth and richness of Black philanthropy. There are many present-day stories that uplift, and behind their brilliance  are many stories of the previous generation that not only inspired, but created the springboard for those philanthropists whose impact we see every day. And there’s an incredible-but-true story from a previous century that evokes awe, admiration and, admittedly, a little anger.

Madam CJ Walker. Source: Smithsonian Institution, National Museum of American History : Archives Center. P.O. Box 37012

I’m unhappy that I have only recently learned of this story that inspires so many – no matter your age, race, gender or economic circumstances – on so many levels. And it debunks so many myths about Black philanthropy; in fact, it recalibrates my personal notion of philanthropy and philanthropists.

You may have encountered the Netflix series Self Made: Inspired by the Life of Madam C.J. Walker. You may have heard about or even read Madam C. J. Walker’s Gospel of Giving by Tyrone McKinley Freeman. Both are worth the investment of time and attention during the month of August as we celebrate Black philanthropy.

But for those who may have only about 15 minutes and are curious about this topic, this blog is for you!

Continue reading “Madam C.J. Walker: 3 Myths About Black Philanthropy Debunked”

Diversity in Fundraising: How to build a culture of equity and belonging within your organization

By Brenda B. Asare, President and CEO

Where is your organization on its diversity, equity, inclusion and belonging journey? Would you describe it as being asleep, awake, woke or at work?

Wherever you and your organization lie on the continuum, it goes back to culture, values and intentionality toward creating a place where everyone can be their authentic selves and feel that they have acceptance, attention and support.

Organizations that value diversity, equity, inclusion and belonging as core to their culture – and integrate these principles into their practices – realize possibilities for their full potential being unlocked in the areas of decision-making, relevant programs and access to potential leaders and donors who might not otherwise become involved or contribute.

Unless your organization breathes life and action into its values, they are just empty words on your website or in your strategic plan.

How do your values show up within your organization? What would it mean to your organization’s image, reputation, programmatic impact, staff, leadership and donor engagement if there was a deepened commitment to diversity, equity, inclusion and belonging? Continue reading “Diversity in Fundraising: How to build a culture of equity and belonging within your organization”

Equity-Centered Philanthropy: Honoring the Past While Celebrating the Future

By Brenda B. Asare, President and CEO, Alford Group

On the heels of Black History Month and at the beginning of Women’s History Month, it is not lost on me that we need to celebrate diversity now more than ever. And it is important that we do not relegate our recognition of the contribution of Blacks and women to just one month.

sankofa image
Sankofa means “go back and fetch it.” We must look back to the past so that we may understand how we became what we are, and move forward to a better future.

Sankofa is an African word from the Akan tribe in Ghana. The symbol, based on the mythical bird with its feet firmly planted forward with its head turned backwards, serves as a reminder that the past serves as a guide for planning the future. It is the wisdom of looking back to look forward.

Diversity has been a core value of Alford Group for our 41-year history and we recently renewed our commitment to fostering and creating adaptive cultures that are more inclusive and equitable in our work as a firm, with our clients and in the entire social sector. We are elevating equity-centered philanthropy as intentional action toward changing the structures, roles, processes, representation and practices that perpetuate inequities in how organizations communicate, engage and build relationships to support philanthropic endeavors.

Continue reading “Equity-Centered Philanthropy: Honoring the Past While Celebrating the Future”

Planning for the New Normal: The 3 Cornerstones to Success

By Karen Rotko-Wynn, CFRE, Chief Business Enterprise Officer, Alford Group and Immediate Past-Chair of the AFP U.S. Foundation for Philanthropy

As I have stood side-by-side this last year with some of the brightest and most creative fundraisers that I know, I have continued to be amazed and in awe of the strength and utter tenacity of the individuals who lead our sector. It is an understatement to say it was an unusually challenging year. Continue reading “Planning for the New Normal: The 3 Cornerstones to Success”

Be a SMARTIE: An Equity-Forward Approach to Goal Setting

By Michelle Bibbs, Associate Senior Consultant

“The greatness of a community is most accurately measured by the compassionate actions of its members.” – Coretta Scott King

The start of a new year usually inspires goal-setting. In the social impact sector, we all strive for more than to just get things done. We aim to drive impact, to change outcomes – sometimes to change entire systems that affect outcomes for people and communities.

The times we are in have made clear that in order to make an impact for more of us, the nonprofit sector – like the public and private sectors – have to center inclusion and equity as core values and lean on those values to guide our work.

If we are not taking an equity-centered approach in our work, then we are only creating impact for some of us, not all.

If you change nothing, nothing changes.  Uncertain times demand that we constantly explore new ways to make change in our workplaces and communities.  In the current “new normal” the question becomes how? Continue reading “Be a SMARTIE: An Equity-Forward Approach to Goal Setting”

Giving USA and the New Age of Philanthropy in the Pacific Northwest

By Mariah Fosnight, Senior Client Service Associate, Alford Group

Recently, Alford Group and Columbia Bank co-hosted the presentation of the 2019 Giving USA data and hosted a panel of Pacific Northwest funders and philanthropists to discuss the findings and relate them to the current realities of giving in the region. The full recorded webinar, including 2019 data and panel discussion, may be found here.

Giving USA, published by the Giving USA Foundation, is part of the Giving Institute which is comprised of leading consulting firms including Alford Group. Celebrating 65 years, this report is the longest running and most comprehensive and authoritative report on charitable giving in the United States.

Continue reading “Giving USA and the New Age of Philanthropy in the Pacific Northwest”

Find Your Path to a More Inclusive Workplace Culture

The Mid-Hudson Valley Association of Fundraising Professionals presents an action-packed webinar that will discuss how to assess your current culture and address building a positive culture of inclusion in the workplace.

MODERATOR: Brenda B. Asare, President & CEO, Alford Group

PANELISTS:
Freddimir Garcia, Northern Regional Director for Diversity, Inclusion and Community Engagement, Westchester Medical Center

Inaudy Esposito, Executive Director, Orange County Human Rights
Commission

Slide Deck: Inclusive Workplace Webinar Slides

Celebrating Black Philanthropy

By Brenda B. Asare, President and CEO, Alford Group

Featuring:

Liz Thompson, President and Office Director, Cleveland Avenue Foundation for Education (The CAFE)

Don Thompson, CEO and Founder, Cleveland Avenue, LLC

 

With the current events of the past five months, the world is learning how to overcome the discomfort of talking about race and are having some real courageous conversations on how we can move forward together to create lasting change for people of color. This change will create a ripple effect where others who have been marginalized will benefit and increase their ability to thrive as well – no one is left behind.

Continue reading “Celebrating Black Philanthropy”