Uncharted Waters: Simple Steps for Strategic Planning

By Sharon Tiknis, Executive Vice President & East Division Manager and Lieve Buzard, Senior Client Service Associate

“The only thing that is constant is change.”

― Heraclitus.

Today organizations face new challenges posed by technology, economic trends and uncertain regulatory environments. How can nonprofit leadership rise to meet these demands? Just as the captain of a ship doesn’t look to the waves in order to navigate, your organization is well-steered by strategic thinking.

A strategic plan can transform your organization from surviving to thriving under the guiding star of a strategic plan. Without a clear vision or strategic objective, it will be difficult to generate volunteer enthusiasm and energy for the work necessary to make the weeks, months and years ahead a success.

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COVID-19: Four lessons learned in crisis management

By Mary Kaufman-Cranney, CFRE, Vice President

As seasoned fundraising consultants at Alford Group, we can say there’s never been anything like COVID-19. However, we have helped our clients through many crises over our 40-year history and the lessons we’ve learned can be applied to today’s challenges.

Since the outbreak hit, my colleagues and I have been working around the clock with clients who are scrambling to transition to this new virtual reality, all while trying to maintain fundraising momentum. This crisis is affecting organizations in a wide variety of ways. Some organizations are experiencing a survival crisis, others are working to raise the additional funds needed to match the increase in demand for their services, and others are pulling out all the stops to not skip a beat as they move forward with their campaigns.

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A New Philanthropic Landscape: Navigate confidently through COVID-19

A Message from Brenda B. Asare, President and CEO, Alford Group

The Coronavirus (COVID-19) has created unexpected challenges and new daily realities for your organization. While this is uncharted territory for all of us, we know that the need for your services and programs continues and Alford Group stands ready to be your partner through this difficult time.

One reality that is not new is that Americans are generous – in good times and bad. That history of generosity has enabled us to weather challenges and come through difficult times stronger.

In recent meetings with many organizations we are helping clients navigate and create strategic approaches to meet increased demands for services, pivot on special events and engage with donors in meaningful ways. Over the past 40 years, Alford Group has helped our clients navigate through national crisis, economic downturns and organizational challenges.

The most important thing to remember is that your donors and volunteers care about you and your mission. They want to know how they can help your organization. Here are some proactive steps – and specific strategies being implemented by our clients – to consider.

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How to Prepare for a Major Campaign: Insights from expert fundraisers

By Mary Kaufman-Cranney, CFRE, Vice President

I recently facilitated a panel of development professionals at the statewide Arizona AFP Conference in Flagstaff to discuss the ins and outs of preparing for and launching a major campaign. The session reinforced best practices along with the creativity and flexibility needed to adapt to the bumps in the road that come with any campaign.

Between the panelists and myself, we brought about a dozen or two campaign experiences, a half billion dollars raised and more than a few stories of how campaigns truly bring out magical moments – from motivated donors and serendipity occurrences, to inspired board engagement and giving.

What is a major campaign?

As we got going, the panelists were nodding their heads as I got us all on board with the definition of a major campaign.

Definition of a Major Campaign:

A carefully organized, intensive fundraising effort in a specific amount of time designed to secure extraordinary gifts for specific purpose(s) that propel the organization to a whole new level of achieving its mission & reaching its vision Continue reading “How to Prepare for a Major Campaign: Insights from expert fundraisers”

Five Tips: Engage Your Board in Major Gifts Fundraising

Practical Ideas and Tools

By Mary Kaufman-Cranney, CFRE, Vice President

While presenting at a recent AFP lunch meeting, I asked the audience, “How many of you have at least a few board members engaged in your major gift fundraising efforts?” Not to my surprise, only a handful of the more than 100 fundraisers in the room raised their hands. Then I asked, “How many of your board members are passionate about your mission?” As you would imagine, everyone in the room raised their hand! So, how do we turn that passion into fundraising action? Here are a handful of tips and tools to get results: Continue reading “Five Tips: Engage Your Board in Major Gifts Fundraising”

Multiply Your Impact: Enlist Key Donors to Create a Meaningful Stewardship Plan

By Wendy Hatch, CFRE, Vice President and JoAnn Yoshimoto, CFRE, Senior Consultant

Don’t we all agree that the most precious things in life are worthy of our best attention, effort and care? In the fundraising world, the most precious “things” are our donors and their philanthropic dollars.

Who among us has the luxury of a daily schedule that is just waiting to be filled with new ideas and activities? Nobody that we know! So let’s take 15 minutes – only one percent of our day – to ponder ways to work smarter and multiply the impact of our efforts, and benefit the most precious “things” – our donors!

How do you make sure that your donor stewardship is intentional, timely and effective? You need to plan for it! Wonderful ideas for individual stewardship activities, timelines and plans abound on the internet, so we aren’t going to reiterate them here. The idea we are offering is a strategy for multiplying the impact of your stewardship planning process by also using it as an engagement opportunity for key donors, staff and board members. Continue reading “Multiply Your Impact: Enlist Key Donors to Create a Meaningful Stewardship Plan”