Fall Webinar Series

September – October, 2018 | Online | Free to Register

Join us for our final webinar in this series! Hear from experts on topics affecting philanthropy today. Together, we can aim higher, reach further, and dream bigger.

Prepare Your Donor Database for Year-End Fundraising

October 18, 2018 at 2 PM eastern

For many organizations the year-end push yields a significant portion of annual giving. It’s an important time to focus on measurement, tracking and data analysis. In addition to capturing gifts and contributions, organizations should be implementing and reviewing metrics during this period to be sure they’re on course to meet their goals. This session will fill you in on how to prepare your donor database for this year’s giving season. Find out what metrics are the most important to be tracking, how to analyze them, and how to course-correct when things don’t go as planned.


  • Wendy Hatch, CFRE, Vice President, Alford Group
  • Mary Hackett, Associate Vice President, Alford Group


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