Future-Proof Your Mission: How to Engage Five Generations of Donors

Online Webinar

Giving from individuals continues to make up the largest portion of philanthropy in America, powering the missions of countless nonprofits. But winning the attention of the specific individuals most inclined to support your mission is more challenging than ever. With audience-centric strategies—informed by data—you can achieve better resonance and activate greater generosity.

Slides: Five Generations of Donors Webinar presentation

Worksheet: Five Generations of Donors Engagement Worksheet

Transcript:Five Generations of Donors Webinar transcript

Today, there are five distinct generations of adults living, working, advocating and giving to causes they care about—and they tend to bring very different ways of seeing the world and their own agency in it. Join our guest experts as they walk through examples of donor journeys and strategies designed to engage and inspire generosity from each generation of donors. Learn from the latest research on how to future-proof your relationship-building efforts to create even more possibilities for your organization.


Brenda B. Asare, President and CEO at Alford Group brings 30 years of management and cross-sector experience and has assisted clients in raising billions of dollars, focusing on campaign execution, strategic planning, corporate partnerships, board leadership development and organizational design.

Guest Speakers

Colleen O’Grady, Vice President of Philanthropic Strategy at Yes& Lipman Hearne With more than 15 years of experience in nonprofit strategy and communications, Colleen brings insights about donor needs and behaviors to every philanthropic marketing client. She has helped launch campaigns and provided clients with the tools to deepen connections with supporters.

Andrew Teie, Vice President of Brand Strategy and Customer Experience at Yes& Lipman Hearne Andrew helps brands connect with their audiences across the customer journey. In addition to stints at Ogilvy and Mather and Anomaly, working with Pfizer, Coca-Cola, UPS and Marriott, Andrew has led branding and donor experience teams at Memorial Sloan Kettering Cancer Center, setting digital fundraising records.