Year-End Giving: Reach the Next Level in Fundraising Results

Posted on by Alford Group

Online Webinar

Do you want to take your internal operations to the next level – and raise more money? Especially with year-end giving upon us, the answer for most development professionals is “Yes!” This session will walk you through year-end campaign best practices and highlight how you can improve your internal operations to accelerate fundraising this year and beyond. Learn how to strengthen systems, save time and money, and ultimately raise more dollars to have a greater impact on the communities you serve.

Slide Deck: Year-End Giving Webinar- Presentation

Giving USA and the New Age of Philanthropy in the Northeast

Posted on by Alford Group

MODERATOR:
Elizabeth Rowley, CFRE, President and CEO, Community Foundation of Orange and Sullivan

GIVING USA PRESENTATION:
Amy Hines, Senior Vice President, Alford Group

EXPERT PANEL:
Sally Cross, President and CEO, Community Foundations of the Hudson Valley

Walter J. Dillingham, Jr., CFA, Managing Director, Wilmington Trust

Never Waste a Good Pause

Posted on by Alford Group

By Mary Hackett, Associate Vice President and JoAnn Yoshimoto, CFRE, Associate Senior Consultant

It was Machiavelli who first advised “never waste a good crisis.” By that he meant one could look at the opportunities afforded by a crisis to change, to innovate and to improve.

To paraphrase Machiavelli, we advise “never waste a good pause.” Whether it’s a lull in activity or a forced rethinking of business-as-usual, most nonprofits are experiencing a “pandemic pause.” At minimum, everyone should take a moment to consider how to effectively navigate in the new normal. For those who are experiencing a pause, the silver lining is that we can utilize this time to strategically prepare for the future.

We can explore ways to embrace the pandemic pause to PAUSE:

P – Position

A – Analyze

U – Unify

S – Steward

E – Evaluate

Continue reading “Never Waste a Good Pause”

Now What? 4 Must-Dos for Your 90-Day COVID-19 Recovery Plan

Posted on by Alford Group

Mary Kaufman-Cranney, CFRE, Vice President

Every organization is approaching and responding to COVID-19 differently, but regardless of the approach – certainly, all have been considering what fundraising will look like in the coming months and year. We know a rough road lies ahead and no one can predict what this recovery will look like; however, there is some good news.

The Lilly Family School of Philanthropy tracks giving during disasters, and what they’ve seen so far with COVID-19 is record levels of seven-figure gifts being made to organizations. America is being more generous than ever.

Continue reading “Now What? 4 Must-Dos for Your 90-Day COVID-19 Recovery Plan”

3 Steps to Light Up Your Donor Engagement Strategy Through COVID-19 and Beyond

Posted on by Alford Group

By Jennifer Shin, MBA, CFRE, Consultant – LinkedIn

With the cancellation of traditional fundraising events and the elimination of in-person meetings due to COVID-19, nonprofits across the sector are elevating their donor engagement strategies and reaching their base of support in unparalleled ways during this critical time. In my conversations with clients, some are now challenged to think about how to build a more integrated approach to their current donor engagement strategies while using the systems they already have in place as they pivot to plan for the next fiscal year.

Continue reading “3 Steps to Light Up Your Donor Engagement Strategy Through COVID-19 and Beyond”

Comprehensive Annual Giving – Roadmap to Creating Your Plan

Posted on by Alford Group

By Amy Hines, Senior Vice President

Annual giving programs typically serve as fundamental revenue engines for nonprofit organizations and yet are notoriously knotty plans to put on paper. We need our institutional leaders, boards and staff to understand our plans. Making them understandable, measurable, achievable, and yet strategic and ambitious is part of the job of the chief development officer.  How best to do that?

What to include in annual giving?

By definition, an annual giving program encompasses solicitations that recur each year, and that should produce incrementally greater results over time, increasing the number of donors and dollars raised. The program should generate predictable cash income at targeted times in the year, based on when solicitation activities are scheduled to occur. Annual giving income addresses an organization’s need for current funds, largely, but not exclusively unrestricted. Continue reading “Comprehensive Annual Giving – Roadmap to Creating Your Plan”

Reflection Guide: What can you learn (and improve upon) from your 2018 Year-End Fundraising results?

Posted on by Alford Group

By Mary Hackett, Associate Vice President and Wendy Hatch, CFRE, Vice President

You’ve made it through the busiest time of year for gift-giving! The ever-challenging journey of Year-End Fundraising might have thrown you a curveball or two, taken you down a path that wasn’t anticipated, or went exactly as planned with minimal hiccups.

Now comes the time for reflection.

Like any experience, it’s important to assess it before the memory becomes fuzzy. Below are some questions to get the juices flowing. So, gather your team and sit down to have a candid, eyes-wide-open conversation.

Let’s start with the anecdotal side.

Answer these questions: Continue reading “Reflection Guide: What can you learn (and improve upon) from your 2018 Year-End Fundraising results?”

How to Prepare for a Major Campaign: Insights from expert fundraisers

Posted on by Alford Group

By Mary Kaufman-Cranney, CFRE, Vice President

I recently facilitated a panel of development professionals at the statewide Arizona AFP Conference in Flagstaff to discuss the ins and outs of preparing for and launching a major campaign. The session reinforced best practices along with the creativity and flexibility needed to adapt to the bumps in the road that come with any campaign.

Between the panelists and myself, we brought about a dozen or two campaign experiences, a half billion dollars raised and more than a few stories of how campaigns truly bring out magical moments – from motivated donors and serendipity occurrences, to inspired board engagement and giving.

What is a major campaign?

As we got going, the panelists were nodding their heads as I got us all on board with the definition of a major campaign.

Definition of a Major Campaign:

A carefully organized, intensive fundraising effort in a specific amount of time designed to secure extraordinary gifts for specific purpose(s) that propel the organization to a whole new level of achieving its mission & reaching its vision Continue reading “How to Prepare for a Major Campaign: Insights from expert fundraisers”

Multiply Your Impact: Enlist Key Donors to Create a Meaningful Stewardship Plan

Posted on by JoAnn Yoshimoto

By Wendy Hatch, CFRE, Vice President and JoAnn Yoshimoto, CFRE, Senior Consultant

Don’t we all agree that the most precious things in life are worthy of our best attention, effort and care? In the fundraising world, the most precious “things” are our donors and their philanthropic dollars.

Who among us has the luxury of a daily schedule that is just waiting to be filled with new ideas and activities? Nobody that we know! So let’s take 15 minutes – only one percent of our day – to ponder ways to work smarter and multiply the impact of our efforts, and benefit the most precious “things” – our donors!

How do you make sure that your donor stewardship is intentional, timely and effective? You need to plan for it! Wonderful ideas for individual stewardship activities, timelines and plans abound on the internet, so we aren’t going to reiterate them here. The idea we are offering is a strategy for multiplying the impact of your stewardship planning process by also using it as an engagement opportunity for key donors, staff and board members. Continue reading “Multiply Your Impact: Enlist Key Donors to Create a Meaningful Stewardship Plan”

WINTER IS COMING:

Posted on by LuCinda Vacura

Prepare your donor database for year-end fundraising with performance analysis, data clean up, and…dragonglass

By Mary Hackett, Associate Vice President and Cassandra Di Prizio, Consultant

Ok folks, Halloween is officially over and WINTER IS COMING (Game of Thrones references provided for our fellow fans – you’re welcome). Hopefully the change of seasons from fall to winter and the accompanying year-end appeal planning and execution feels less like you’re facing the Night King and an army of Wights and more like you’re planning a feast for your loyal bannermen or awaiting the Lannister loot train (minus the pesky Targaryen dragon attack).

For many organizations the year-end push yields a significant portion of annual giving. By November you’ve likely already planned your appeal, written your letters and booked your mail house, but have you planned for measuring your success and course-correcting any shortcomings? If not, we’ve pulled together a few tips to guide you on your quest for the Iron Throne, errr….I mean, for a successful year-end appeal!

Continue reading “WINTER IS COMING:”