We’re All in This Together: Creating a Culture of Philanthropy

As a fundraiser in the rush of day-to-day operations, deadlines, meetings and metrics, it’s easy to lose sight of the motivations and interests of your donors. Sometimes, fundraising can become more about reaching goals than relating to donors. And it can be a slippery slope – the results of which we’ve seen documented in UnderDeveloped: A National Study of Challenges Facing Nonprofit Fundraising,  which outlined various problems arising in the nonprofit industry, including decreasing retention of fundraising employees and donors. There will be no cure-all for the industry as a whole, but there are steps individual fundraisers can take to see better results in fundraising. Those steps have nothing to do with “doing more” or “doing better”…they are related to an organization-wide shift toward a culture of philanthropy. Continue reading “We’re All in This Together: Creating a Culture of Philanthropy”