Future-Proof Your Mission: How to Engage Five Generations of Donors

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Giving from individuals continues to make up the largest portion of philanthropy in America, powering the missions of countless nonprofits. But winning the attention of the specific individuals most inclined to support your mission is more challenging than ever. With audience-centric strategies—informed by data—you can achieve better resonance and activate greater generosity.

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4 Lessons Learned as an Emerging Nonprofit Professional at The Giving Institute Mentor Series 2023

Blog post by Cassie Bey, Photos by Thandi Cai (3-minute read)

The next generation of changemakers has arrived! Hear from this newcomer about her experience of The Giving Institute’s two-day gathering of sector leaders as she shares takeaways for other aspiring nonprofit professionals.

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Brenda B. Asare Appointed as Chair of The Giving Institute, Advancing Thought Leadership in Philanthropy


Chicago, IL | Summer 2023 –  The Giving Institute announces Brenda B. Asare, President and CEO of Alford Group as the newly appointed Chair of the Board of Directors for a two-year term.

The Giving Institute, a revered trade association renowned for its dedication to thought leadership in the world of philanthropy, proudly announces that Asare’s term begins in summer 2023 and will continue through July 2025.

“Brenda’s appointment as Chair of The Giving Institute marks a momentous occasion for the organization,” said Erin Berggren, CAE, Executive Director of The Giving Institute and The Giving USA Foundation. “Her extensive knowledge of the nonprofit community, along with her past and current contributions to The Giving Institute make her the ideal choice to lead and deepen the impact of our organization. We are confident that with her at the helm, The Giving Institute will continue to champion thought leadership and drive positive change.”

Alford Group is one of the longest-tenured members in The Giving Institute and the only consultancy with its three CEOs having served as Chair.

Asare has been an active Giving Institute board member for more than ten years, serving as Co-Chair of the Summer Symposium and DEIA Committee and a participating on the Strategic Planning and Membership Committees before moving to the organization’s top post.

“I am truly honored and excited to take on this role,” said Brenda B. Asare. “Together with our member organizations and partners, I am committed to fostering thought leadership that empowers others and creates a more dynamic, inclusive community that grows generosity on a global scale. I look forward to leading The Giving Institute at this unique moment to continue its legacy of empowering lasting change in the world.”

As the new Chair, Asare brings her expertise in nonprofit and organizational change management to the forefront. With a passion for diversity and inclusion, Asare has mentored numerous development professionals and has been a passionate advocate for disrupting narratives in the nonprofit world. This work has led to the advancement of women and people of color in philanthropy, more organizations centering equity and inclusivity in their work, and communities expanding the definition of who is seen as a philanthropist and what counts as philanthropy.

Earlier in her career, Asare served as the Chief Development Officer with the American Red Cross in Chicago, where she spearheaded various disaster fundraising efforts that raised over $100 million. Recognized as Crain’s Notable Minorities in Consulting in 2019 and Crain’s Notable Black Leaders and Executives in 2021, Asare’s remarkable work in the nonprofit sector has earned her widespread recognition.

About The Giving Institute

The Giving Institute, formerly known as the American Association of Fund-Raising Counsel, was established in 1935 with a vision to champion thought leadership in philanthropy. The organization’s member firms uphold the highest ethical standards and are dedicated to empowering generosity and developing extraordinary leaders in the philanthropic sector. Additionally, as the parent organization of the Giving USA Foundation™, The Giving Institute advances philanthropy through research and education, culminating in the annual report on charitable giving in the United States, Giving USA: The Annual Report on Philanthropy.

About Alford Group

Alford Group is a national, full-service consultancy serving nonprofits in nearly every state in the country. Since our founding, we have partnered with over 3,000 nonprofits to accelerate their impact and advance social change. Together, we’re building a world where possibilities are endless and reflect the best of who we are as humans. Follow us on TwitterFacebook and LinkedIn

Read Brenda B. Asare’s full biography here.

Giving USA 2023: Beyond the Numbers

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This webinar and panel discussion demystifies the latest trends in philanthropy and provides insights on how to engage donors in this new giving landscape. Alford Group presents the numbers and an expert panel of sector leaders share their own experiences in growing donor support.

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3 Ways to Activate Allyship in Black History Month

By Brenda Asare, President & CEO

Black History Month is an opportunity to evaluate your organization’s relationship to diversity, equity and inclusion through active allyship. Read about 3 major ways to center your allyship throughout the year. 

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Diversity and Inclusion – the conversation between foundations and nonprofits: Thoughts from Brenda Asare

What’s happening around diversity and inclusion among foundations?

At the AFP 2016 International Conference, Brenda Asare, President & CEO of Alford Group spoke briefly about foundations and their interactions with nonprofits around diversity and inclusion.

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