5 Simple Strategies to Delight Your Donors on Social Media

Blog post by Lieve Hendren and Francesca Furchtgott (3.5-minute read)

Among all the hats that nonprofit professionals wear, you might feel that the hat of social media manager can be a daunting one. It’s time to approach your content with a focus on delighting donors! Find new and engaging ways to refresh your feed in this blog post written by Alford Group’s Director of Strategic Partnerships Lieve Hendren and content expert Francesca Furchtgott, Founder of ConiferCo, a brand and content marketing agency.

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Unveiling the Vision: Sharing Your Strategic Plan with Your Community

Interview by Madisyn Fairchild, Client Service Associate (4 minute read)

Jessica Paulsen from Distinctive Schools sits down with Client Service Associate Madisyn Fairchild to share the behind-the-scenes of how the organization communicated their new strategic plan with the community they serve.

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6 Trends to Watch in Philanthropy and Fundraising in 2023

By Alexis Cooke, Greg Whitney, Jaron Bernstein, Lieve Hendren, Mariah Hickey and Shay Upadhyay

The world  is changing rapidly and it can be a challenge to stay informed and strategize around frequent shifts. We asked our consultants to tell us what they believe are the most pressing trends in philanthropy to keep on the radar and to share their advice on how to stay ahead of the curve.

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Client Spotlight: LifeWire

Groundbreaking ceremony for construction and renovations to begin May 2022

LifeWire is a Washington-based nonprofit that provides compassionate services, safe housing and hope to domestic violence (DV) survivors, children and families in need. LifeWire is the largest DV housing provider in King County, providing emergency and relocation services for survivors and their children who would otherwise have to remain in an abusive home or become homeless. They are recognized nationally as a leader in providing innovative, survivor-driven, trauma-informed care. Domestic violence is a leading cause of homelessness for women and children in the nation. Continue reading “Client Spotlight: LifeWire”

Effective Storytelling: 4 Tips to Best Engage Your Audience

By Mariah Fosnight, CFRE, Consultant and Doug Wallack, Client Service Associate

For over 40 years, Alford Group has tested the effectiveness of written material with a variety of stakeholders (donors, volunteers, partners, community leaders, foundation and corporate funders, etc.) for nonprofit organizations ranging in size, sector, lifecycle stage and geography.

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The Philanthropic Paradox in Donor Communication: Change is the only constant, with ONE big exception

By JoAnn Yoshimoto (CFRE 2000-2021), Senior Consultant

The explosion of online communications channels, expanding new technologies and a younger population is a reality to be reckoned with. Add to those trends the new and exciting fundraising results from online giving, and the projected $8.8 trillion transfer of wealth by 2027, and it’s easy to leap to the conclusion that the wave to catch and surf to the land of opportunity is digital. However, let’s look closely at compelling opportunities, documented results and stated donor preferences before we take the plunge.

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Giving USA 2021 Overview

Video overview (5 minutes) by Karen Rotko-Wynn, CFRE, Chief Business Enterprise Officer, Alford Group

Summary by Araceli Duran, Client Service Associate, Alford Group

On Tuesday, June 15, Giving USA released The Annual Report on Philanthropy for the year 2020. It was a much-anticipated report given the upheaval of daily life everyone has experienced in the past year and a desire to see how that upheaval has impacted the philanthropic space. Here is a brief overview following the release of this year’s report. Continue reading “Giving USA 2021 Overview”

Planning for the New Normal: The 3 Cornerstones to Success

By Karen Rotko-Wynn, CFRE, Chief Business Enterprise Officer, Alford Group and Immediate Past-Chair of the AFP U.S. Foundation for Philanthropy

As I have stood side-by-side this last year with some of the brightest and most creative fundraisers that I know, I have continued to be amazed and in awe of the strength and utter tenacity of the individuals who lead our sector. It is an understatement to say it was an unusually challenging year. Continue reading “Planning for the New Normal: The 3 Cornerstones to Success”

Certainty in Year-End Fundraising During Uncertain Times

By Molly Hansen, Vice President, Alford Group

The end of the year is around the corner—the single biggest fundraising opportunity of the year! Just how much year-end philanthropic giving will be impacted this year by current events is impossible to know.

In the fundraising forums that I am part of, I often run across the phrase, “We’ve been here before.” I beg to differ! We have not been here before.

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Celebrating Black Philanthropy

By Brenda B. Asare, President and CEO, Alford Group

Featuring:

Liz Thompson, President and Office Director, Cleveland Avenue Foundation for Education (The CAFE)

Don Thompson, CEO and Founder, Cleveland Avenue, LLC

 

The world is learning how to overcome the discomfort of talking about race and organizations everywhere are having some real courageous conversations on how we can move forward together to create lasting change for people of color. This change will create a ripple effect where others who have been marginalized will benefit and increase their ability to thrive as well – no one is left behind.

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Never Waste a Good Pause

By Mary Hackett, Associate Vice President and JoAnn Yoshimoto, CFRE, Associate Senior Consultant

It was Machiavelli who first advised “never waste a good crisis.” By that he meant one could look at the opportunities afforded by a crisis to change, to innovate and to improve.

To paraphrase Machiavelli, we advise “never waste a good pause.” Whether it’s a lull in activity or a forced rethinking of business-as-usual, most nonprofits are experiencing a “pandemic pause.” At minimum, everyone should take a moment to consider how to effectively navigate in the new normal. For those who are experiencing a pause, the silver lining is that we can utilize this time to strategically prepare for the future.

We can explore ways to embrace the pandemic pause to PAUSE:

P – Position

A – Analyze

U – Unify

S – Steward

E – Evaluate

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Giving USA: The Next Normal and a New Age of Philanthropy

By Alexis Cooke, Consultant, Alford Group

On Wednesday, June 17, Alford Group hosted a panel of national experts and funders to discuss Giving USA’s Annual Report on Philanthropy in 2019 in light of current realities, new opportunities and our future as non-profit staff, funders and philanthropists. The full discussion, along with Alford Group’s Giving USA report, may be found here.

As Brenda Asare, Alford Group’s President and CEO, noted as she opened the panel discussion, we all had high hopes for 2020 – momentum within the sector was strong and anticipated to continue at the close of 2019 and through 2020. Of course, no one knew what was coming nor how incredibly important that cushion would be to the survival of many nonprofits. As leaders representing funders and philanthropists across the country, Laura, Marguerite, Steve and Beth offered critical insights into philanthropy today and provided some hope as Brenda said “we must look up and ahead, as that is where we are all going.”

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