Fundraising Operations: Take Your Organization to the Next Level

By Mary Hackett, Vice President

It’s that time of the year again. The leaves are changing colors, the aroma of pumpkin spice is in the air and year-end giving is once again upon us.

For those development professionals in the middle of a campaign, you might be wondering what best practices you should adopt as you close out the year. For others, you might be concerned about how to maintain the year-end giving momentum into the new year. And for others still, there’s an age-old question that always comes to mind during this time each year: how do I make sure that next year I’m more prepared to tackle year-end giving and all of the work that it entails?

Well, this is exactly where fundraising operations comes into play. By focusing on enhancing and improving your fundraising operations, you will strengthen every area of your development department and make sure that you and your development team feel better prepared to handle the flurry of year-end tasks and responsibilities.

Let’s take a look at some of the ways you can take your fundraising game to the next level! Continue reading “Fundraising Operations: Take Your Organization to the Next Level”

WINTER IS COMING:

Prepare your donor database for year-end fundraising with performance analysis, data clean up, and…dragonglass

By Mary Hackett, Associate Vice President and Cassandra Di Prizio, Consultant

Ok folks, Halloween is officially over and WINTER IS COMING (Game of Thrones references provided for our fellow fans – you’re welcome). Hopefully the change of seasons from fall to winter and the accompanying year-end appeal planning and execution feels less like you’re facing the Night King and an army of Wights and more like you’re planning a feast for your loyal bannermen or awaiting the Lannister loot train (minus the pesky Targaryen dragon attack).

For many organizations the year-end push yields a significant portion of annual giving. By November you’ve likely already planned your appeal, written your letters and booked your mail house, but have you planned for measuring your success and course-correcting any shortcomings? If not, we’ve pulled together a few tips to guide you on your quest for the Iron Throne, errr….I mean, for a successful year-end appeal!

Continue reading “WINTER IS COMING:”