Fundraising Data: 3 Secrets to Strong Reporting

By Mary Hackett, Vice President

Your fundraising reports should be purposeful and engage your audiences. The right reports can drive better fundraising results and deploy different audiences to act in different ways. Many of our clients come to us when they are at their wit’s end with their reporting. Here is what they say:

  • “I’m frustrated because my monthly fundraising reports take 5x longer than they should.”
  • “I want to produce the right reports, but my database doesn’t exactly export what we need so there’s a lot of manipulation in Excel.”
  • “I don’t have the right visuals that spur conversation or action.”
  • “I’ve been producing the same reports for years and hardly anyone looks at them anymore.”

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