Planning for the New Normal: The 3 Cornerstones to Success

By Karen Rotko-Wynn, CFRE, Chief Business Enterprise Officer, Alford Group and Immediate Past-Chair of the AFP U.S. Foundation for Philanthropy

As I have stood side-by-side this last year with some of the brightest and most creative fundraisers that I know, I have continued to be amazed and in awe of the strength and utter tenacity of the individuals who lead our sector. It is an understatement to say it was an unusually challenging year. Continue reading “Planning for the New Normal: The 3 Cornerstones to Success”

Never Waste a Good Pause

By Mary Hackett, Associate Vice President and JoAnn Yoshimoto, CFRE, Associate Senior Consultant

It was Machiavelli who first advised “never waste a good crisis.” By that he meant one could look at the opportunities afforded by a crisis to change, to innovate and to improve.

To paraphrase Machiavelli, we advise “never waste a good pause.” Whether it’s a lull in activity or a forced rethinking of business-as-usual, most nonprofits are experiencing a “pandemic pause.” At minimum, everyone should take a moment to consider how to effectively navigate in the new normal. For those who are experiencing a pause, the silver lining is that we can utilize this time to strategically prepare for the future.

We can explore ways to embrace the pandemic pause to PAUSE:

P – Position

A – Analyze

U – Unify

S – Steward

E – Evaluate

Continue reading “Never Waste a Good Pause”

Now What? 4 Must-Dos for Your 90-Day COVID-19 Recovery Plan

Mary Kaufman-Cranney, CFRE, Vice President

Every organization is approaching and responding to COVID-19 differently, but regardless of the approach – certainly, all have been considering what fundraising will look like in the coming months and year. We know a rough road lies ahead and no one can predict what this recovery will look like; however, there is some good news.

The Lilly Family School of Philanthropy tracks giving during disasters, and what they’ve seen so far with COVID-19 is record levels of seven-figure gifts being made to organizations. America is being more generous than ever.

Continue reading “Now What? 4 Must-Dos for Your 90-Day COVID-19 Recovery Plan”

Four digital tools to better connect with your donors in a virtual world

By Lieve Buzard, Senior Client Service Associate

In this time of quarantine, social distancing and wide-spread uncertainty, connecting with donors over virtual channels is more necessary than ever before. Across the country Americans are living in isolation, looking for opportunities to connect with others and give back to those communities being impacted by disruptions related to COVID-19.

Read more about how to navigate confidently through COVID-19.

As a nonprofit, now is the time to find creative solutions to effectively communicate with your current donors and grow your donor base for the future.

Thankfully, new technologies make online connection easier than ever. There are many digital tools out there. This blog post will highlight a few that we have recently used with our clients and would like to share with you!

Continue reading “Four digital tools to better connect with your donors in a virtual world”

Gratitude Beyond the Thank You Letter

By Molly Hansen, Vice President

During this time of year, gratitude is front and center as the holiday spirit begins to take shape in our communities. However, we know that for nonprofit leaders like you, gratitude is not just felt during this time of year but infused in our work all year long.

In fundraising, we know that sending thank you letters within a few days of receiving contributions is an essential pillar of a basic development program. Additionally, there are countless articles on the internet with excellent suggestions for going further in expressing gratitude to your donors and I wanted to share a few of my favorites with you as you come up with new ways to further engage your most valued supporters:

  • Send a welcome packet to new donors with information about the impact of their giving
  • Set up board members to make thank you calls to a few donors each month
  • Engage donors as volunteers, especially with direct contact with your organization’s participants and programs

The idea is to bring people closer to your organization. These small gestures can have a positive and lasting impact on your donor retention – keeping your donors year over year and increasing the level of their contributions.

Continue reading “Gratitude Beyond the Thank You Letter”

How to Prepare for a Major Campaign: Insights from expert fundraisers

By Mary Kaufman-Cranney, CFRE, Vice President

I recently facilitated a panel of development professionals at the statewide Arizona AFP Conference in Flagstaff to discuss the ins and outs of preparing for and launching a major campaign. The session reinforced best practices along with the creativity and flexibility needed to adapt to the bumps in the road that come with any campaign.

Between the panelists and myself, we brought about a dozen or two campaign experiences, a half billion dollars raised and more than a few stories of how campaigns truly bring out magical moments – from motivated donors and serendipity occurrences, to inspired board engagement and giving.

What is a major campaign?

As we got going, the panelists were nodding their heads as I got us all on board with the definition of a major campaign.

Definition of a Major Campaign:

A carefully organized, intensive fundraising effort in a specific amount of time designed to secure extraordinary gifts for specific purpose(s) that propel the organization to a whole new level of achieving its mission & reaching its vision Continue reading “How to Prepare for a Major Campaign: Insights from expert fundraisers”

Five Tips: Engage Your Board in Major Gifts Fundraising

Practical Ideas and Tools

By Mary Kaufman-Cranney, CFRE, Vice President

While presenting at a recent AFP lunch meeting, I asked the audience, “How many of you have at least a few board members engaged in your major gift fundraising efforts?” Not to my surprise, only a handful of the more than 100 fundraisers in the room raised their hands. Then I asked, “How many of your board members are passionate about your mission?” As you would imagine, everyone in the room raised their hand! So, how do we turn that passion into fundraising action? Here are a handful of tips and tools to get results: Continue reading “Five Tips: Engage Your Board in Major Gifts Fundraising”

Multiply Your Impact: Enlist Key Donors to Create a Meaningful Stewardship Plan

By Wendy Hatch, CFRE, Vice President and JoAnn Yoshimoto, CFRE, Senior Consultant

Don’t we all agree that the most precious things in life are worthy of our best attention, effort and care? In the fundraising world, the most precious “things” are our donors and their philanthropic dollars.

Who among us has the luxury of a daily schedule that is just waiting to be filled with new ideas and activities? Nobody that we know! So let’s take 15 minutes – only one percent of our day – to ponder ways to work smarter and multiply the impact of our efforts, and benefit the most precious “things” – our donors!

How do you make sure that your donor stewardship is intentional, timely and effective? You need to plan for it! Wonderful ideas for individual stewardship activities, timelines and plans abound on the internet, so we aren’t going to reiterate them here. The idea we are offering is a strategy for multiplying the impact of your stewardship planning process by also using it as an engagement opportunity for key donors, staff and board members. Continue reading “Multiply Your Impact: Enlist Key Donors to Create a Meaningful Stewardship Plan”