Effective Storytelling: 4 Tips to Best Engage Your Audience

By Mariah Fosnight, CFRE, Consultant and Doug Wallack, Client Service Associate

For over 40 years, Alford Group has tested the effectiveness of written material with a variety of stakeholders (donors, volunteers, partners, community leaders, foundation and corporate funders, etc.) for nonprofit organizations ranging in size, sector, lifecycle stage and geography.

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