By Mariah Fosnight, CFRE, Consultant and Doug Wallack, Client Service Associate
For over 40 years, Alford Group has tested the effectiveness of written material with a variety of stakeholders (donors, volunteers, partners, community leaders, foundation and corporate funders, etc.) for nonprofit organizations ranging in size, sector, lifecycle stage and geography.
Over that time, we have identified aspects of effective storytelling that remain universally true. Below are four tips to keep in mind while crafting your prose.
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