“Make no little plans; they have no magic to stir men’s blood and probably themselves will not be realized. Make big plans; aim high in hope and work.”
— Daniel Hudson Burnham (1846-1912)
In major gifts fundraising, drafting small plans leads to small gifts. Donors give to the goal – not to an organization, person or what they think is needed – they give to the vision or the impact they see their gift will make toward that vision. If the vision is small, donors will behave accordingly. And if the vision is big, donors will step up in a big way.
Continue reading “Making Major Gifts Fundraising Transformational”