Strength-Based Messaging: How to Accelerate Impact Through Inclusivity

Online Webinar

Organizations in the nonprofit community have been leaders when it comes to diversity, equity and inclusion – and yet much of the language used in fundraising communications has stemmed from needs-based messaging. This webinar makes time to elevate and uplift the work of nonprofits and the communities served through strength-based messaging. This session demonstrates how strength-based messaging empowers nonprofits, their communities and their donors with real world examples. Hear from a panel of experts who have been integrating strength-based messaging into grant-writing, donor communication, website content and more. Attendees left this session with immediate strategies to refresh and reframe cases for support and accelerate impact through inclusivity.

Slide deck: Strength-Based Messaging Webinar Presentation

Resource: Grants Plus Guide

Giving USA: What Lies Ahead for Philanthropy in America

Webinar | June 29, 2022

Description
The events of 2020-2021 have forever changed the nonprofit community and philanthropy. While they have been unprecedented on so many fronts, the generosity of the American people has been at an all-time high. Throughout these challenging times, the most successful organizations have transformed their programs, operations, how they engage donors and how they advance equity-centered philanthropy. This session will cover fundraising resiliency, insights regarding the future of fundraising, and new ways to approach creating generosity in more inclusive ways.

Take in the Giving USA research, learn about trends among donors both high-net worth and the general public, and hear from an expert panel on what they see lies ahead for philanthropy in America. Join us for this hands-on practical webinar and take new ideas back to your organization to achieve even greater fundraising results.

Moderator: Brenda B. Asare, President and CEO, Alford Group

Giving USA Presenter: Karen Rotko-Wynn, CFRE, Chief Business Enterprise Officer, Alford Group

Expert Panel:

  • Marco Corona, Chief Development Officer, International African American Museum
  • Marguerite Griffin, Director, Philanthropic Advisory Services, Northern Trust
  • Daniel Hungerman, Ph.D., Professor, Economics, University of Notre Dame

Materials:

#1 Slide Deck: Giving_USA_Presentation_Deck_June_29_Release

#2 Written Summary of Webinar: Found here

Giving USA Report Details
First published in 1956, Giving USA: The Annual Report on Philanthropy is the longest running, most comprehensive report on philanthropy in the United States. It is researched and written by the Indiana University Lilly Family School of Philanthropy. Alford Group is a longtime supporter of Giving USA and member of The Giving Institute.

 

Effective Donor Communication Strategies During COVID-19

Moderator: Brenda B. Asare, President and CEO, Alford Group

Panelists:

  • Alyssa Conrardy, President and Co-founder, Prosper Strategies
  • Cara Gosse, Vice President of Communications and Development, Family Services of Northeast Wisconsin
  • Kathy Schaeffer, Kathy Schaeffer Consulting, LLC

New Megadonor Archetypes – A study of the donors from the Giving Pledge

Presented by Sharon Tiknis, Executive Vice President, Alford Group
Jamie Phillippe, CFRE, Vice President, Alford Group
Colleen O’Grady, Philanthropic Strategist, Lipman Hearne

Download Slides: New Megadonor Archetypes

Download Field Guide: Megadonor_Archetypes_Field_Guide

Download 16 Questions: Megadonor_Archetypes_16_Questions