Mary Petersen has a keen understanding of how established fundraising operations support and elevate the work of the entire development office. When data and procedures are properly structured and utilized, fundraising staff are aligned and working from a united foundation.
Mary operates Alford Analytics and Alford Diagnostics, providing deep insights into donors, trends and gaps in giving, fundraising programs and infrastructure that inform organizational decision making. She also works shoulder-to-shoulder with clients on their data migrations, builds complex campaign reports, performs database clean-up, develops processes for database management and writes customized manuals.
Select Clients
Skagit Valley College
GroupHealth Foundation
Academy of Nutrition and Dietetics Foundation
Agros International
Bainbridge Schools Foundation
Microsoft Alumni Foundation
Boyer Children’s Clinic
Chicago Architecture Center
Education & Credentials
M.A. Organizational Leadership, Gonzaga University
B.A. Public Relations, University of Dayton
Featured Resources
The Case for Equity-Centered Philanthropy: How to Collect and Utilize Demographic Data
Never Waste a Good Pause
