Effective Donor Communication Strategies During COVID-19

Brenda B. AsarePresident & CEO, Alford Group
Alyssa ConrardyPresident and Co-founder, Prosper Strategies
Cara GosseFormer Vice President of Communications and Development, Family Services of Northeast Wisconsin

Webinar (60 minutes)

Many nonprofits are playing critical roles in meeting increased demand for services during the COVID-19 pandemic. Some nonprofits are providing direct services to people coping with the disease and the economic effects of the pandemic. All nonprofits are responding, which can take many forms, including: delivering programs in new ways, working remotely and leveraging technology differently, postponing /canceling/or virtually hosting events while at the same time fundraising for ongoing organizational needs. Join us for an engaging discussion with communications professionals, including a vice president of communications and development on the front line of providing immediate service to those in need. We’ll address strategies to connect with your donors, cut through the communications clutter and keep your fundraising on track.

Presenters

Brenda Asare headshot

Brenda B. Asare

President & CEO, Alford Group

Brenda B. Asare joined Alford Group in 2004 and assumed the role of President & CEO in 2014. Brenda brings nearly 30 years of management experience across sectors. She has assisted clients in raising over $2 billion, focusing on campaign execution, strategic planning, corporate partnerships, board leadership development and organizational design.

Alyssa Conrardy headshot

Alyssa Conrardy

President and Co-founder, Prosper Strategies

Alyssa Conrardy, President and Co-founder, Prosper Strategies (she/her/hers) helps nonprofits realize the full potential of strategy to drive lasting impact and transformative change. She is recognized nationally as an expert in nonprofit strategy, marketing and fundraising, and her work has been featured in The Wall Street Journal and PRWeek Magazine.

Cara Gosse Headshot

Cara Gosse

Former Vice President of Communications and Development, Family Services of Northeast Wisconsin

Cara Gosse, Former Vice President of Communications and Development, Family Services of Northeast Wisconsin (she/her/hers) is a veteran fundraising leader and co-founder of Cultivate Fundraising. Currently as Development Director at Children’s Wisconsin, she leads efforts to grow the organization’s regional impact while championing inclusive, relationship-driven philanthropy.