Future-Proof Your Mission: How to Engage Five Generations of Donors
Webinar (60 minutes)
Giving from individuals continues to make up the largest portion of philanthropy in America, powering the missions of countless nonprofits. But winning the attention of the specific individuals most inclined to support your mission is more challenging than ever. With audience-centric strategies—informed by data—you can achieve better resonance and activate greater generosity.
Today, there are five distinct generations of adults living, working, advocating and giving to causes they care about—and they tend to bring very different ways of seeing the world and their own agency in it. Join our guest experts as they walk through examples of donor journeys and strategies designed to engage and inspire generosity from each generation of donors. Learn from the latest research on how to future-proof your relationship-building efforts to create even more possibilities for your organization.
Resources and Downloads
Presenters
Brenda B. Asare
President & CEO, Alford Group
Brenda B. Asare joined Alford Group in 2004 and assumed the role of President & CEO in 2014. Brenda brings nearly 30 years of management experience across sectors. She has assisted clients in raising over $2 billion, focusing on campaign execution, strategic planning, corporate partnerships, board leadership development and organizational design.
Colleen O’Grady
Vice President of Philanthropic Strategy, Yes& Lipman Hearne
Colleen O’Grady, Vice President of Philanthropic Strategy at Yes& Lipman Hearne (she/her/hers) brings insights about donor needs and behaviors to every philanthropic marketing client with her 15+ years of experience in nonprofit strategy and communications. She has helped launch campaigns and provided clients with the tools to deepen connections with supporters.
Andrew Teie
Vice President of Brand Strategy and Customer Experience, Yes& Lipman Hearne
Andrew Teie, Vice President of Brand Strategy and Customer Experience at Yes& Lipman Hearne (he/him/his) helps brands connect with their audiences across the customer journey. In addition to stints at Ogilvy and Mather and Anomaly, working with Pfizer, Coca-Cola, UPS and Marriott, Andrew has led branding and donor experience teams at Memorial Sloan Kettering Cancer Center, setting digital fundraising records.