How to Effectively Grow Revenue through Corporate Partnerships in the COVID Era
Webinar (60 minutes)
Some nonprofits wonder if they should pause their corporate outreach due to the impact of COVID-19 on companies. However, many companies are interested (and eager!) in maintaining their support of and visibility with nonprofits. Many companies are digging in to help with pandemic-related challenges and are looking for ways to get involved. We will spotlight Alford Group’s recent corporate partnership work with Girl Scouts of Greater Chicago and Northwest Indiana. This webinar demonstrated why and how nonprofits can maintain AND grow a successful corporate partnership strategy during the pandemic.
Learning Objectives
- Reviewed a step-by-step and revamped sales and outreach process
- Examined how to build an ROI-driven value proposition: Shift from transactional, event-based sponsorship to partnerships that truly meet corporate objectives around initiatives like Social Responsibility and ESG Investing
- Determined the importance of collaborating with companies as part of the partnership creation process
- Explored virtual partnership and sponsorship benefits that truly drive ROI for companies
Presenters
Alexis Cooke
Chief Operating Officer, Alford Group
Alexis Cooke is Chief Operating Officer of Alford Group with over 17 years of experience advancing missions through strategic fundraising, marketing and organizational development. She brings a passion for connection, creativity and collaboration to her work—and a love for October, the color yellow and a well-organized closet to everything else.
Dan Kowitz
Founder and CEO, JSB Partnership Consultants; Strategic Partner, Alford Group
Dan Kowitz, Founder and CEO, JSB Partnership Consultants; Strategic Partner, Alford Group (he/him/his) is mindful business leader with 29 years of property revenue acceleration, brand sponsorship strategy, client leadership, staff management and business operations. He is a professional with deep experience in fast-paced team environments within the association, brand, cause, cultural, entertainment, nonprofit, retail, sports and other sectors.
Nancy Wright
Chief Executive Officer, Girl Scouts of Greater Chicago and Northwest Indiana
Nancy Wright, Chief Executive Officer, Girl Scouts of Greater Chicago and Northwest Indiana (she/her/hers) has a proven track record in leading cross-functional teams within diverse business environments, focusing on revenue results, developing new business and building brands. She was included in iHeartMedia Chicago’s Women Who WIN Class of 2022 which celebrated dynamic women leaders who have made a significant impact in the community as a direct result of their exceptional leadership.