Donor Archetypes: A Practical Guide to Building Belonging Webinar
Webinar (60 minutes)
Check out this insightful webinar featuring guest presenters from Yes & Lipman Hearne, moderated by one of our expert consultants. Discover how the power of archetypes can enhance your storytelling to create a sense of belonging for your donors. We explore nine common donor archetypes and discuss how nonprofits can leverage these archetypes to strengthen relationships and engagement. You’ll have practical storytelling strategies to connect with diverse donor types, ensuring they feel welcomed and valued. Don’t miss this opportunity to deepen your understanding of donor psychology and drive your organization’s success.
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Donor Archetypes Webinar Transcription
Presenters
Jaron Bernstein
Senior Consultant, Alford Group
Jaron Bernstein brings 10 years of nonprofit experience with a focus on arts and culture, community development and human services. He helps organizations marry vision with strategy, establish key systems and processes and tell their stories effectively. Outside of work, Jaron is a long-distance runner and founded Chicago’s first Seahawks fan bar group.
Colleen O’Grady
Vice President of Philanthropic Strategy, Yes& Lipman Hearne
Colleen O’Grady, Vice President of Philanthropic Strategy at Yes& Lipman Hearne (she/her/hers) brings insights about donor needs and behaviors to every philanthropic marketing client with her 15+ years of experience in nonprofit strategy and communications. She has helped launch campaigns and provided clients with the tools to deepen connections with supporters.
Andrew Teie
Vice President of Brand Strategy and Customer Experience, Yes& Lipman Hearne
Andrew Teie, Vice President of Brand Strategy and Customer Experience at Yes& Lipman Hearne (he/him/his) helps brands connect with their audiences across the customer journey. In addition to stints at Ogilvy and Mather and Anomaly, working with Pfizer, Coca-Cola, UPS and Marriott, Andrew has led branding and donor experience teams at Memorial Sloan Kettering Cancer Center, setting digital fundraising records.