Campaign Counsel

Our Outcome

Keep your fundraising campaign on track.

A fundraising campaign is a complex, multi-layered effort that requires strategic planning, donor engagement and effective messaging. You might be asking:

  • How do we set the right fundraising goal and timeline?
  • Are we engaging the right donors in the right way?
  • What steps will ensure we reach our goal and sustain momentum?

Without expert guidance, campaigns can stall due to unclear strategy, donor fatigue or lack of internal capacity.

Our Approach

Strategy you can trust, support every step of the way

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We start with a strong foundation.

Before launching, we assess donor readiness, refine your messaging and strengthen internal systems. Through a tailored pre-campaign assessment, we recruit and train volunteer leadership, develop compelling materials and conduct prospect research to build a robust donor pipeline.
 

We build early momentum.

During the leadership phase, we work closely with your board and volunteers to secure lead gifts. Our team provides hands-on coaching, fine-tunes messaging and crafts solicitation strategies to energize campaign ambassadors and engage top supporters.
 

We drive transformational giving.

In the major gifts phase, we help you cultivate and secure the gifts that move your campaign forward. From identifying priority prospects to planning high-impact engagement opportunities, we’re by your side to support every ask and celebrate every milestone.
 

We go public with purpose.

The public phase expands your reach and honors your impact. We guide your team in launching public events, stewarding donors and sustaining momentum through long-term fundraising strategies that transition campaign donors into lifelong supporters.
 

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Client Spotlight

Milwaukee Ballet

Milwaukee Ballet completed a successful campaign, surpassing their initial $21-million campaign target and ending the campaign at over $26 million.

Read the Case Study

Related Resources

Future Focused Fundraising: A Quick Roadmap for Next Generation Giving

The great wealth transfer and generational shifts are transforming philanthropy, and nonprofits are asking how to connect with the donors of tomorrow. This blog explores four actionable ways your organization can engage Gen Z and Millennial supporters—through digital giving, storytelling, social media presence, and thoughtful donor evaluation. Start building the relationships that will sustain your mission for decades to come.

Leading Through Uncertainty: Why Nonprofits Need Change Management

Change is no longer a temporary challenge for nonprofits—it’s the new normal. From shifting funding streams to evolving community needs, organizations must learn to adapt without losing focus. This blog explores how a structured, people-centered approach to change management can help nonprofits navigate uncertainty, strengthen engagement, and achieve lasting impact.

Pathway to Resilient Teams: An Adaptive Leader’s Toolkit for Supporting Teams through Change

Adaptive leaders know that organizational success starts with strong, motivated teams. In this blog, Alford Group’s Alexis Cook shares five essential characteristics of high-performing teams—trust, communication, clarity, engagement, and shared goals—and how leaders can strengthen each one. Explore practical frameworks like RACI, DACI, and the Adaptive Leaders Toolkit to help your team embrace change, build resilience, and move forward with confidence.

Explore more insights.

Resources & Insights

Ready to accelerate your impact?

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