Campaign Counsel

Our Outcome

Keep your fundraising campaign on track.

A fundraising campaign is a complex, multi-layered effort that requires strategic planning, donor engagement and effective messaging. You might be asking:

  • How do we set the right fundraising goal and timeline?
  • Are we engaging the right donors in the right way?
  • What steps will ensure we reach our goal and sustain momentum?

Without expert guidance, campaigns can stall due to unclear strategy, donor fatigue or lack of internal capacity.

Our Approach

Strategy you can trust, support every step of the way

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We start with a strong foundation.

Before launching, we assess donor readiness, refine your messaging and strengthen internal systems. Through a tailored pre-campaign assessment, we recruit and train volunteer leadership, develop compelling materials and conduct prospect research to build a robust donor pipeline.
 

We build early momentum.

During the leadership phase, we work closely with your board and volunteers to secure lead gifts. Our team provides hands-on coaching, fine-tunes messaging and crafts solicitation strategies to energize campaign ambassadors and engage top supporters.
 

We drive transformational giving.

In the major gifts phase, we help you cultivate and secure the gifts that move your campaign forward. From identifying priority prospects to planning high-impact engagement opportunities, we’re by your side to support every ask and celebrate every milestone.
 

We go public with purpose.

The public phase expands your reach and honors your impact. We guide your team in launching public events, stewarding donors and sustaining momentum through long-term fundraising strategies that transition campaign donors into lifelong supporters.
 

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Client Spotlight

Milwaukee Ballet

Milwaukee Ballet completed a successful campaign, surpassing their initial $21-million campaign target and ending the campaign at over $26 million.

Read the Case Study

Related Resources

Learning Forward: Reflections on Professional Development 

Professional development isn’t a destination—it’s an ongoing commitment to learning, adapting and growing alongside a changing world. Drawing from experiences at AFP ICON and AFP Advancement Northwest’s annual conference, Frances Jacobson reflects on the value of staying connected to professional communities, challenging assumptions through research and embracing continuous learning as a core practice for nonprofit leaders and consultants alike.

Creating a Culture of Gratitude Through Intention and Strategy

Creating a Culture of Gratitude Through Intention and Strategy explores how nonprofits can move beyond transactional thank-yous to build authentic, lasting relationships with donors, funders, volunteers and partners. Alexis Cooke shares practical stewardship strategies, recognition ideas and engagement frameworks that help organizations embed gratitude into their culture while strengthening donor retention and community connection.

Two Progressive-Era Sisters from Nebraska – Why Their Work Matters Now

Edith and Grace Abbott helped shape the foundation of modern social services by bridging research, policy, and practice during the Progressive Era. From child labor protections to federal safety net programs, their work transformed how the U.S. supports families and communities. More than a century later, their legacy offers a powerful reminder: progress requires persistence, collaboration, and a commitment to equity—especially in moments of uncertainty.

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Resources & Insights

Ready to accelerate your impact?

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